Summary
Vissco, a renowned brand in the healthcare industry, has been making significant strides in providing innovative and high-quality healthcare products. Their online platform, Vissco.com, serves as an integral part of their business strategy, catering to a wide range of customers seeking medical aids and rehabilitation products. They have various categories of orthopedic products and they are India’s leading manufacturer of orthopedic solutions and mobility aids.
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Overview
The goal for the WordPress CMS website was clear, to showcase the business information for the company and details about their services, which includes their wider range of innovative orthopedic solutions effectively. A big part of the plan was to reach a large number of audience, making sure that the site was easy to use for people from different backgrounds. The client wanted to replace their old website, and the focus was on making the website not just look good but also easy to navigate, giving visitors a smooth and informative experience. In short, this website aimed to be a one-stop platform, blending product showcasing, research communication, global marketing, and user-friendliness.
Services Provided
- Design Prototype
- Frontend Development
- Backend Development
- QA and Software Testing
- Maintenance
Challenges
In a rapidly evolving healthcare landscape, Vissco recognized the need to expand its reach beyond physical stores and traditional distribution channels. The challenge lay in bridging the gap between its high-quality products and the diverse needs of consumers spread across geographies.
Integrating over 1000+ thoughtfully engineered orthopedic solutions into the website posed a significant challenge. We had to figure out how to organize and show all that information in a clear way.
Switching to a new CMS while keeping our SEO efforts intact was a challenge. We needed to migrate everything over without losing our place on search engines.
Solution
Vissco embarked on a digital transformation journey by launching its comprehensive product display platform. The website served as a one-stop destination for customers to explore a wide range of healthcare products. The platform was designed with user-centricity in mind, ensuring a seamless and intuitive browsing experience.
Project Approach
It involves several key steps to enhance the user experience, optimize content, and improve overall functionality. Here’s a comprehensive project approach:
- Strategy Development:
- Design and UX Strategy: Revise the website’s layout, navigation, and user flow to enhance usability and accessibility.
- Redesign and Development:
- Visual Design: Develop a visually appealing design that aligns with the brand identity and resonates with the target audience.
- Responsive Development: Ensure the website is mobile-friendly and optimized for various devices.
- Content Migration and Optimization:
- Product Descriptions: Enhance product pages with detailed descriptions, high-quality images, and customer reviews.
- Blog and Resources: Develop engaging and informative content to attract and retain visitors.
- Testing and Quality Assurance:
- Functionality Testing: Ensure all features, forms, and checkout processes work smoothly.
- Cross-Browser Compatibility: Test the website on various browsers to guarantee consistent performance.
- User Testing: Conduct usability tests with real users to gather feedback for further improvements.
- Maintenance and Ongoing support:
- Regular Updates: Schedule regular updates for content, security patches, and feature enhancements.
- Customer Support: Implement a robust support system to address user queries and issues promptly.
Outcome
The redesign of Vissco marked a significant milestone in the company’s growth trajectory.
Increased Reach: The online platform enabled Vissco to reach a wider audience beyond its physical store locations, expanding its customer base across India and beyond.
Improved Customer Engagement: The inclusion of educational resources fostered better engagement with customers, establishing Vissco as a trusted source of healthcare information.
Positive Brand Perception: Vissco’s commitment to providing a user-friendly and informative platform bolstered its brand image as a customer-centric healthcare solutions provider.
The implementation of Vissco.com has significantly contributed to the company’s growth by expanding its reach beyond physical stores. It has increased accessibility to their products, improved customer engagement, and established Vissco as a reliable online healthcare solution provider. People are spending a lot more time on it, which shows that they’re really into what it offers. All of this is making the website a real success story online.
Vissco.com stands as a testament to the brand’s commitment to innovation and customer-centricity. The platform effectively contributes to the brand’s success in the competitive healthcare market.
Results
This case study showcases how Vissco.com plays a pivotal role in enhancing the customer experience, expanding market reach, and driving growth for the Vissco brand in the healthcare industry. By embracing digitalization, Vissco has successfully enhanced accessibility to its quality healthcare products while establishing itself as a frontrunner in the Indian healthcare industry.
Get in touch! Lets build and scale your digital products. We are always open to discuss new projects, creative ideas or opportunities to be part of your vision.
