1. User personas
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. Personas make the design task at hand less complex, they guide your ideation processes. As opposed to designing products, services, and solutions based upon the preferences of the design team, it has become standard practice within many human centred design disciplines to collate research and personify certain trends and patterns in the data as personas.
2. Wire framing and Prototyping
Wire framing is a way to design a website service at the structural level. A wireframe is commonly used to lay out content and functionality on a page which takes into account user needs and user journeys. A prototype is a barebones, relatively simple working model of an app or webpage. They are typically the next step in the product design process after wire framing. NOTE: Often, people confuse both Wire framing and prototyping to be the same in a design process but it’s not true. They have a unique and distinctive role to play.
3. Responsive strategy
Responsive strategy or MVBS is a process to achieve positive change by shifting current state of things and the perception of the audience, employees or competition (a perceiver) towards strategically favorable for the business, which enables the company smoothly execute their policy.
4. Usability testing
Usability testing is a technique used in user centred interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. OR Usability testing is a method used to evaluate how easy a website is to use. The tests take place with real users to measure how ‘usable’ or ‘intuitive’ a website is and how easy it is for users to reach their goals.
Usability testing is of 2 types :
- Comparative Usability Testing
- Explorative Usability Testing
5. User Experience
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
6. Brand Guidelines
In simple words, brand guidelines (or style book, brand manual, or brand book) are the standards required to represent your branding correctly.
Factors that define Brand Guidelines:
- Primary color pallet
- Second color pallet
- Color variations
- Tagline logos
- Abbreviation or Acronyms
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