Summary
The aim of this project is to enhance and modernize the existing financial institute’s online platform to provide an engaging, comprehensive, and user-friendly experience for individuals seeking information about financial education institute’s. The revamped platform should cater to various institute’s courses, videos, levels of expertise, and demographics, offering a range of financial topics and interactive tools.
Introduction:
Infily.in, a leading institute dedicated to enhancing financial literacy, aimed to expand its reach and impact through a comprehensive online platform. This case study highlights the process, challenges, and outcomes of developing their website
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Overview
- Established in the year 2012, INFILY has become one of the leading and finest institutes in Financial Education in India. INFILY is an Authorized Education Provider of FPSB Ltd. for CFP education based at Jaipur, India.
- INFILY aims at educating people with an acumen that can help them efficiently lead and excel in Financial Services, further making it easier, accurate and beneficial for the investors and working professionals.
- INFILY has been training students and working professionals in various areas of investment advisory for years via online and offline mode.
Services Provided
- Design Prototype
- Frontend Development
- Backend Development
- QA and Software Testing
- Maintenance
Challenges
Developing an innovative and user friendly platform like Infily comes with its set of challenges.
1. Engaging User Experience: Creating an engaging user interface and experience that keeps users motivated to seek information regarding the institute can be tricky. Balancing educational courses details with interactive features and user-friendly design requires careful consideration.
2. User Experience: Aligning diverse financial literacy content while ensuring accuracy and relevance. Balancing a visually appealing design with easy navigation for users of varying tech expertise.
3. Scalability and Maintenance: As the user base grows, scaling the platform to accommodate increased traffic and maintaining a consistent level of performance becomes crucial.
Solution
Interactive content, and personalized information on learning paths to keep users engaged and motivated. Designed an intuitive interface, provided clear navigation, and offered various learning formats (videos, infographics, articles) to cater to different learning styles.
Project Approach
The client expressed an interest in revamping the layout to align with contemporary design standards, prioritizing a cleaner and more user-friendly interface. Emphasis was placed on enhancing navigation for ease and fluidity of use. Additionally, the client sought to effectively market their array of courses and study materials via the platform. Our strategy and approach to the project were formulated in accordance with these outlined requirements.
Requirement Analysis: Conducted comprehensive research to understand Infily.in’s objectives, target audience, and content structure.
Design & Development: Collaborated with UI/UX designers and developers to create a user-friendly interface and responsive design.
Information Architecture: Restructured the platform’s navigation and content organization to ensure intuitive access to courses, categories, and instructor profiles.
Responsive Design: Developed a responsive web design ensuring seamless user experience across devices – desktops, tablets, and mobiles.
Engaging Course Detailed Page: Redesigned course detail page with visually appealing layout, clear course descriptions, brochure, and FAQs to aid decision-making.
Interactive Learning Features: Integrated interactive elements such as quizzes, youtube videos, and teacher portfolios to enhance engagement and learning outcomes.Testing & Optimization: Conducted rigorous testing for functionality, performance, and security. Optimized for various devices and browsers.
It’s been a great experience with Diginnovators. I took services for developing a learning Management system (LMS) & I admire their work quality and time bound work. I would recommend Diginnovators for any IT solution people are looking for.
Rahul Agarwal
Founder & Head – Trainings, Institute for Financial Literacy
Results
- Increased Reach: Expanded Infily.in’s audience beyond geographical limitations.
- Enhanced Engagement: High user interaction through forums, quizzes, and interactive content.
- Positive Feedback: Positive user feedback regarding content quality, platform usability, and accessibility.
- Scalability: Developed a scalable platform capable of accommodating growing user demands.
- Improved Learning Engagement: Testimonials or data indicating increased student or employee engagement.
Conclusion
The successful redesign of Infily.in’s platform not only met the client’s objectives but also elevated their digital presence, resulting in improved user engagement and effective marketing of their courses and study materials. This overhaul reaffirmed the institute’s commitment to providing a user-friendly and enriching experience for its audience.
Get in touch! Lets build and scale your digital products. We are always open to discuss new projects, creative ideas or opportunities to be part of your vision.
